About Alpha

Run on passion.

We invest all of our heart, soul and passion into creating the shows that Alpha produces. Watch the videos

 

Small business

Alpha is the epitome of a small company. Running in renovated offices on site at a wedding reception venue, and rehearsal space, costume room and set storage all onsite in a custom built ‘shed’, the company wastes no resources. All resources, funds and income generated is funnelled back into making the company better and better.

Completely independent.

The company is not affiliated with any large multi-national corporation. We are not answerable to anyone, and have the creative power and freedom to mold each production precisely to our vision. No funding bodies, government councils or corporations have ever supported us and we run solely on donations and the money received from putting on our shows.

Food for the soul.

To some, Alpha appears to be taking old stories that have been popularised by big movie studios in the USA and just cashing in on rehashing the story and putting some local jokes and some pop music into vaguely appropriate spots in the show.

This is far from the truth.

To anyone who has actually experienced a show with an open heart, cannot escape the feeling that something special is occurring at almost every single show. Those who care for children always comment about how they love to watch their faces during the show. Even the older children, it’s amazing to see them open up and appreciate the humour and positivity in the message inherent in these classic archetypical stories.

We choose the stories we then turn into full production musicals for very good reasons. There is magic in every story. There is something that automatically touches us very deeply, in our hearts. And with a bit of tweaking, we can expand and enhance the message to make it even more relevant to our lives in the 21st century, and the emotional challenges we all face.

Each of the 8 productions so far integrate to form a core message of truth and love. Through the stories and sub-themes, experiencing each show unveils a little more of the secrets of the universe to the audience. Check out the brief rundown of the core value in each show:

“…we are our own company, and we alone focus on creativity & the messages…but we sometimes run out of time and fall short in other areas. We don’t actively market or have full time admin staff. But we get the job done, and get the best shows we can tour out to Australia” – Ben

Beliefs.

Going through the emotional process of releasing error-based beliefs we’ve learned along the way, so that we can truly ‘believe in ourselves’ at the soul level, not just as an intellectual construct. Beauty and the Beast

Choices.

Making choices based on love and truth, instead of fear, requires going through the doubts and fears emotionally, releasing them, and opening up to your own inate courage and confidence. Sleeping Beauty

Heroes.

Creating true heroes, ones that can step up and serve from a humble place. Once you realise the truth about what a true hero is, you can go out there and make it happen. Learning how to be victorious without fighting. Hercules

Truth.

Being out of harmony with truth has disatrous consequences for our lives. To emotionally understand why truth is so imperative in our personal conduct in life is one of the most powerful learnings we can absorb in our souls. Little Mermaid

Resilience.

Our show promoting anti-bullying. Taking responsibility for the painful events of our lives and processing that pain emotionally, leads to a more powerful body and soul, one that naturally is healthy and creates an awesome life. The Hunchback of Notre Dame

Love.

What’s the point of doing anything if you don’t feel like you’re worthy of love or not good enough? Allowing the grief to flow through tears opens the heart to feel worthy again, to feel a greater sense of self-worth. Cinderella

Creation.

Now it’s time to make stuff happen – to make it real. By being humble with their emotions and release the blocks to their desires, children can tap into their creative power, and the power of their emotions and how to use them to get whatever it is they want in life. Aladdin

Equality.

Emotionally accepting the truth that everyone is equal; not less than, and not better than anyone else. Creating equality on the planet, will lead to love and truth being honoured above all else. King Arthur

Garage start

Like many great companies today run by passionate people, Alpha literally started in a garage.

 

Reinvestment.

Unlike other companies that exist to fund the owners other passions, Alpha is run with the intention to grow and improve constantly, so all profits are reinvested to achieve this purpose.

 

History.

The company began in 2002 with an idea to bring real, quality theatre to primary schools. In about October Ben realised he needed to get on to marketing with a brochure mailout to the schools for 2003, as a teacher he knew mentioned that they often made their decisions quite early. So the entire family got together sticking address labels to envelopes and stuffing brochures in there – which took weeks! About 30 schools took a chance with our very first production of Beauty and the Beast, that went on tour after a year of planning in October 2003.

Virtually all of these schools rebooked for our second production in August 2004 of The Hunchback of Notre Dame. But instead of retiring Beauty and the Beast for the year, we had 3 separate tours of the show! One in term 1 2004, one over mid-year where we first took the show to the Fun4Kids festival in Warrnambool, and one after Hunchback.

Adding one new show every year, meant we were kept busy doing more and more shows as well as the work it took to make a new production. Over the years we also went back and started over with some of the older shows, Beauty and the Beast and Huncback both virtually unrecognisable now to their original versions which were adapted from various pantomime versions of the shows.

Nowadays the shows bare little resemblance to anything pantomime, and now present depth within the scripts and characters, sophisticated and engaging humour pitched at multiple levels, and dramatic and powerful emotional scenes.

In 2009 we completely overhauled Beauty and the Beast and presented that as our ‘new’ show in 2010, our first year of not producing a new title. In 2011 the company got back to creating new shows, The Little Mermaid being a new challenge that will result in stepping up the standards and quality again. All the while all other 7 shows still continue to be updated and touring every year!

 

As we have learnt more about our own emotions and how to create a more fulfilling life, we have immediately implemented these ideas into the shows. Their message of love and truth and humility as being the foundation for joy and peace in our lives is now clear and powerful, and we are very passionate about using the shows as an impactful and imaginative way to communicate these ideas to Australians to help make a difference to those seeking truth and wanting a better world.

Whilst we tour the same shows every year, no year is the same as the previous year. Every time we update the script and other elements, sometimes doing a complete rehaul of everything when we figure out a better way – Ben

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